October 2019 marks a significant milestone for The Media Image (TMI) with the official opening of The Media Image US Inc – the agency’s American arm – in New York.
Expanding Global Footprint
TMI now operates across various time zones and continents, from UTC -7 in Las Vegas to UTC +7 in Jakarta, Indonesia, and from London, UK in the north to Cape Town, South Africa where our support office is located.
Recognition and Achievements
Reflecting our excellence in the US market, TMI was honored as a finalist in two categories of The Drum Agency Business Awards US on October 25:
- Best Digital Campaign
- Digital Agency of the Year
US Market Entry and Growth
TMI entered the US market in 2016, managing paid media operations for New Avon LLC. In 2019, our portfolio has expanded to include major clients in Financial Services, E-commerce, and iGaming, such as Clarins and ROAR Digital.
Key Client Acquisition: ROAR Digital
ROAR Digital LLC, a venture by MGM Resorts International and GVC Holdings Plc, represents a significant client win. With planned expansions in New Jersey, New York, Pennsylvania, and Illinois, ROAR Digital is poised for substantial growth.
Leadership Insights
Founder Grant MacFarlane, reflecting on the US expansion, emphasized the challenges European agencies face in the US and expressed pride in TMI’s successful, profitable expansion over four years. He credited excellent service and client satisfaction as key drivers of this success.
Alistair Albers, managing partner and leader of the US expansion, praised the dedication and industriousness of TMI’s team. He highlighted the establishment of a permanent US presence as a crucial step in continuing to meet client needs.
Looking Forward
Quoting Shakespeare’s Julius Caesar, Ablers said: “There is a tide in the affairs of men. Which, taken at the flood, leads on to fortune,”
TMI looks forward to navigating many more prosperous tides in the years ahead.
