Facebook Ads: Tips, Tricks & Best Practice
While Facebook ads have been around since 2011, a large portion of businesses today are still reluctant to make use of this channel in their overall marketing strategy.
Social Media Marketing
How Facebook & Twitter are adapting to mobile users who share videos
With the rise of people using mobiles and tablets as opposed to desktop computers for Facebook and Twitter, social media marketers are adapting their strategies to cater to mobile device users.
The 10 Social Media Decrees of 2015
It\’s a relatively new year and thus far a very exciting one for online marketers. According to The Economist, digital advertising grew by 12.2% last year (more than 2.5 times the growth of television marketing) and earned an impressive $149bn.
Google My Business and What the Future Might Hold
If you manage Google Places Listings of any description, you will have no doubt noticed the updated look and feel and the shiny new name – Google My Business.
Should Your SA Brand be Investing in Niche Social Media Platforms?
As a Social Media Manager you will probably find yourself engaging in more than your fair share of competitive landscape assessment.
Facebook Retargeting: Custom Audiences and Call to Action Buttons
Facebook has and continues to launch features designed to provide direct response marketers with broader solutions to reach people across all devices.