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Last week, TMI won in the Best Use of Search – Finance (PPC) category in the European Search Awards 2020. In the same week, the same entry won Best PPC Campaign in the Global Agency Awards 2020. Our entry was entitled The Media Image & Refinitiv – Rebrand and Restructure, Sustaining Efficiency at Scale For A New Brand.

This entry was a follow up to a shortlisted Refinitiv rebrand entry submitted by TMI in 2019. Prior to last night’s win, this entry had been shortlisted 6 times in 2020. Refinitiv was founded in 2018 when Thomson Reuters sold a 55% majority stake in its Financial & Risk (F&R) unit to private equity firm Blackstone Group LP. Collectively, these nominations and yesterday’s win speak to our ability to help blue chip brands successfully negotiate transitions of this nature.

This is now the 4th win of the year for this entry which took the prize for ‘Global PPC Campaign Of The Year – B2B’ in the inaugural Global Digital Excellence Awards in June and ‘Finance Campaign of The Year’ at the UK Biddable Media Awards 2020. 

The judges from Don’t Panic Projects – the organisation that runs the European Search Awards – had this to say about the Refinitv entry, “We were impressed by the results in this entry given the scale of the activity required. We were pleased to see the range of applications used and clear objectives. Overall, a very well executed campaign. Well done.” A ringing endorsement there.

Last week, TMI also won ‘Independent Agency of the Year’ in the Global Agency Awards 2020. This is our 5th nomination but 1st win for Agency of the Year in 2020 so well done to everyone across the departments. 

Alistair Albers, TMI’s managing partner, said, “2020 has been a very good year for the agency in the various search awards. I’m massively proud of the Refinitiv team whose entry has now won 4 times in 2020 on the back of 6 nominations. A 66% nomination-to-win rate – no mean feat. I am also pretty damn excited about winning Best Independent Agency of the Year. As always, a testament to our incredible clients and of course the amazing people that make #themediaimage what it is!”

TMI has won ‘Finance Campaign of The Year’ at the UK Biddable Media Awards 2020’. 

Our entry was entitled The Media Image & Refinitiv – Rebrand and Restructure, Sustaining Efficiency at Scale For A New Brand. Our entry was a follow up to a shortlisted Refinitiv rebrand entry submitted by TMI in 2019. Prior to this win, this entry had been shortlisted 5 times in 2020. Refinitiv was founded in 2018 when Thomson Reuters sold a 55% majority stake in its Financial & Risk (F&R) unit to private equity firm Blackstone Group LP. Collectively, these nominations and last week’s win speak to our ability to help blue chip brands successfully negotiate transitions of this nature.

This is the second win of the year for this entry which took the prize for ‘Global PPC Campaign Of The Year – B2B’ in the inaugural Global Digital Excellence Awards in June. 

The judges from Don’t Panic Projects – the organisation that runs the UK Biddable Media Awards – had this to say about the Refinitv entry, “We were impressed by the results in this entry given the scale of the activity required. We were pleased to see the range of applications used and clear objectives. Overall, a very well executed campaign. Well done.” A ringing endorsement there.

On the same day last week, TMI was nominated for ‘Independent Agency of the Year’ in the Global Agency Awards 2020. This is our 5th nomination for Agency of the Year in 2020 so well done to everyone across the departments. 

Alistair Albers, TMI’s managing partner, said, “2020 has been a very good year for the agency in the various search awards. I’m hugely proud of the Refinitiv team whose entry has won twice and been nominated 6 times this year. To all my esteemed colleagues at the agency, it really is a privilege to work alongside you in the service of our clients goals. And that brings me to the clients whose collaborative ethos and excellent product and service lines makes this all possible in the first place. Well done all.”

TMI is delighted to report that one week after being nominated in two categories for the same campaign in the inaugural Canadian Search Awards, the agency has secured 4 shortlistings in the US Search Awards. 

Our 4 nominations were as follows: Best Large PPC Agency, Best Use of Social Media In A Search Campaign (a first for TMI in this hybrid category), Best Use of Search – B2B (PPC) & Best Use of Search – Retail / E-commerce (PPC). In this last category, our entry was the US version of the Canadian Sale Event 2020 that garnered two nominations only last week. 

Because the Best Use of Social Media In A Search Campaign nomination speaks to the agency’s increasingly expanding service offering and the concomitant growth in TMI’s ability to optimise across channels such as PPC & Paid Social, it is worth mentioning a bit more about this nomination. 

This nomination was for TMI’s work on Wander Beauty. Edward Halsor, the head of TMI’s US Client Services division said this about the entry, “We are confident that this campaign and the results achieved constitute a templatable instantiation of how to successfully integrate paid search and paid social strategic considerations for results that exceed what would have been possible with a more siloed approach.”

Managing partner Alistair Albers reacted to the nominations as follows, “It is by no means hubristic to claim that we set out to swing for the fences when we looked to expand across the pond from 2016. I remain consistently surprised and inordinately proud of my colleagues whose industry and conscientiousness in the face of this challenge has been formidable. Now that we have a permanent presence in the US, I anticipate that TMI’s capacity to meet the needs of our esteemed clients will continue to grow. As always, it’s an honour to be nominated alongside such esteemed competition and it underscores the fact that hard work, innovation and dedication remain the default operating protocols at TMI.”

The winners will be announced on the 29th of October in a virtual ceremony.

We are very excited to have been nominated in two categories for the same campaign in the inaugural Canadian Search Awards for work on the Clarins brand in that territory.

Our entry was entitled The Media Image & Clarins Canada – Sale Event 2020 and was nominated in the following categories: Best PPC Campaign and Best Use Of Search – Retail / Ecommerce [PPC].

Teodóra Takács, account manager for Clarins Canada, framed the entry as follows, “As retail stores closed due to COVID-19, not only has the eCommerce space become extremely saturated with brands moving online, but it has also become more and more competitive with brands offering perks to consumers in an effort to out-do their competitors. Therefore, our main objective was to reach our current customers through the noise of constant online offers, as well as grab the attention of new customers, who are more likely to shop new products during a sales period. “

Managing partner Alistair Albers commented, “It’s a considerable challenge to pivot operational protocols when an exogenous shift the size of COVID-19 becomes a factor. As such, I am really proud of how the teams at TMI have adapted. As always, it’s an honour to be nominated alongside such esteemed competition and it underscores the fact that hard work, innovation and dedication remain the default operating protocols at TMI.”

The Canadian Search Awards, in association with SEMrush, celebrate the very best in PPC, SEO and Content Marketing from across Canada. Judges will be looking to acknowledge and reward the best agencies, campaigns and individuals working in the search industry. The full list of nominees can be found here.

The winners will be announced on the 17th of September.

The 2020 awards season is in full swing and TMI is honoured to announce that we’ve been shortlisted for 2 categories in the 2020 Global Digital Excellence Awards – #GDXAwards. As a UK-based agency which opened our US office in New York last October following 3 years of successful expansion across the pond, TMI is particularly excited to be shortlisted for the Large Global Integrated Digital Agency Of The Year. This shortlisting comes just a month after winning our first client on the West Coast and so the expansion continues.

TMI’s second GDXAwards shortlisting is for Global PPC Campaign Of The Year – B2B.  Our entry in this category has now earned its 3rd shortlisting in 2020 and is entitled, “The Media Image & Refinitiv – Rebrand and Restructure, Sustaining Efficiency at Scale For A New Brand”. This year’s submission was a follow up to a shortlisted Refinitiv rebrand entry submitted by TMI in 2019. Refinitiv was founded in 2018 when Thomson Reuters sold a 55% majority stake in its Financial & Risk (F&R) unit to private equity firm Blackstone Group LP. Collectively, these nominations speak to our ability to help blue chip brands successfully negotiate transitions of this nature.

Reacting to the nominations, TMI’s Managing Partner Alistair Albers said, “We’re delighted to be shortlisted for Large Global Integrated Digital Agency Of The Year. This speaks to and validates TMI’s considerable international expansion over the last few years and the growth in variety and strength of our lines of service during that time. I’d like to extend a heartfelt thank you to our incredible teams and, of course, the amazing clients that make our work possible”

The winners will be announced virtually on Tuesday 23 June at 08:00 pm BST. Join us for the announcement of the winners via this live stream link.