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Inaugural UK Digital Awards Nominations – PPC Agency Of The Year & PPC Campaign Of The Year

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By Grant Macfarlane

2019 Awards season continues to be a very fruitful one for TMI and we are delighted to share the good news that TMI has been shortlisted for 2 categories in the inaugural UK Digital Growth Awards. The first nomination is for a very significant one as it encompasses the growth and excellence of the agency as a whole from the period of May 2018 to April 2019 as stipulated by the entry criteria. TMI is up for PPC Agency Of The Year. This is very exciting indeed.

TMI’s Managing Partner Alistair Albers commented “It’s always a tremendous joy to be recognized by industry awards. Although it’s by no means our raison d’être, it highlights how privileged we are to work with the incredible clients we do and, as importantly, to work among such immensely talented and committed TMI’ers.”

The second nomination goes to Group Account Director Rowan Kleij and his team in the PPC Campaign Of The Year category for their work on the Interflora account during the crucial Christmas rush in December 2018. This follows hot on the heels of their April 2019 nomination for the same campaign in the Festival of Media Global Awards.

Kleij notes that they faced formidable challenges during the campaign. “Our goal was to maximise the order volume obtained within strict CPA targets during a peak time of year. Interflora’s proactivity, flexibility, and brilliant strategic contributions allowed for a robust collaboration that saw us dominate the ad auctions. With a newly-implemented Shopping campaign set up, we blew last year’s Christmas performance out of the water – netting a dramatic YoY uplift in order volume of 41%.”

The winners for the inaugural awards ceremony will be announced at Montcalm Marble Arch, London on Wednesday 17 July 2019. TMI will be there in full force for the big night. The full list of nominations can be viewed here.

TMI Nominated In The 1st European Search Diversity, Inclusion & Equality Award

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By Grant Macfarlane – Founder & CEO

I am truly proud to announce that TMI has been shortlisted for the 2019 European Search Diversity, Inclusion & Equality Award. This year marks the first instance of this award which aims to celebrate an exceptional agency, in-house team or individual who is taking a positive approach to tackling issues on diversity, inclusion and equality in the workplace. In late 2018 TMI achieved gender parity across our offices having doubled our staff complement in under 18 months. This was by no means a fortuitous outcome but rather the culmination of our deliberate and assiduous commitment to hire staff in the service of this goal. In addition, our transition to gender parity stemmed from a conviction that this was a noble end in itself as opposed to a means towards the end of a useful public relations milestone.

Rowan Kleij, Parsha Hobbs and Roy Coughlan

The centrepiece of our awards submission was the career path at TMI of Account Director Parsha Hobbs. We framed her progression by way of a case study in gender inclusivity and female empowerment. This focus was informed by a combination of her professional success and Parsha’s active role as an advocate for substantive gender parity. On January the 14th 2019, all TMI’s employees started their workday with an uplifting and hugely important email from Parsha announcing that TMI had reached gender parity in our staff complement. Parsha has been with TMI since 2015 and oversees 20% of TMI’s employees across multiple accounts. Her biggest responsibility is the multinational company, New Avon LLC. Parsha assumed the lead on this account with less than 18 months experience in digital marketing and continues to impress the client with her extraordinary punctiliousness and rapid response times to problems that arise.

The awards will be presented at a gala dinner on 20 June in Budapest, which Parsha is likely to attend on TMI’s behalf. We wish her all the very best on the big night.

TMI & Grosvenor Casinos Secures Nomination For European 2019 Search Awards

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TMI is excited to announce that we have been shortlisted in the prestigious European 2019 Search Awards. Please join me in hearty congratulations to Group Account Director Roy Coughlan, his right hand man Robert Westlake and the whole iGaming team for this nomination in the Best Use of Search – Gaming category. There are 4 other nominees in this category in contrast to an average of 9 nominees across all the other categories. We like these odds.

Grosvenor Casinos is the client associated with this is nomination. They are the UK’s largest land-based Casino operator and in recent years have expanded their operations in the world of online sports betting. Their new Sportsbook is slick and stylish, with an array of different markets to choose from. As the agency responsible for managing their PPC activity, we were tasked with driving acquisition to help build this recently revamped Sportsbook and we chose the much-anticipated Fury vs Wilder fight to put Grosvenor firmly on the iGaming map.

We look forward to awards night on June 20th in Budapest.


Festival of Media Awards Icon

The Media Image Shortlisted For Our First Entry In The Festival Of Media Global Awards 2019.

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TMI has made it through to the shortlist for the prestigious finals of the Festival of Media Global Awards at the very first attempt.

Group Account Director Rowan Kleij and his team were nominated in The Effectiveness Award category for their work on The Media Image and Interflora – Christmas 2018.

Kleij admits they faced formidable challenges during the campaign. “Our goal was to maximise the order volume obtained within strict CPA targets during a peak time of year,” he explained.

“As a very well known and respected player in the industry, Interflora had traditionally used top-of-the-page organic search results to cover off sales on brand search terms. It emerged that competitors were encroaching on some of this volume through paid ads so a strategic shift was made to bid on brand during the Christmas 2018 campaign.

Kleij went on: “Interflora extended us some leniency on CPA targets for Non-Brand, allowing us to push for a more prominent position in the SERPs over the vital Christmas Period, and this helped drive a sizeable uplift in generic order volume.

“Interflora’s proactivity, flexibility, and brilliant strategic contributions allowed for a robust collaboration that saw us dominate the ad auctions.

“With a newly-implemented Shopping campaign set up, we blew last year’s Christmas performance out of the water – netting a dramatic YoY uplift in order volume.”

Kleij and his team will have to wait until Wednesday, May 22, for the winners to be announced at an international awards ceremony at the Waldorf Cavalieri in Rome.

Fingers crossed guys!

Toyota vs. Honda: Which is the Stronger Brand?

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When we began our organic search research for Cars.co.za (An online car sales company which represents a significant portion of motoring related traffic in South Africa), our findings led us to ask one very important question: which brand is stronger internationally — Honda or Toyota? Or, to put it plainly, which brand is better?

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The Media Image Secures 2 Finalist Nominations in the 2019 Drum Search Awards

Awards, News, PR and Outreach, Press, SEO 0

2019 Awards season continues and we are delighted to share the good news that TMI has been shortlisted for 2 categories in the Drum Search Awards. Please join me in hearty congratulations to Group Account Director Roy Coughlan and the iGaming team for this nomination in the Sports category with only 2 other contenders. Statistically speaking, we stand a 33% chance of winning which is very exciting because most of the other categories feature between 6 and 8 nominated finalists.

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CLIENT-LED CAMPAIGN OF THE YEAR – The Media Image & Refinitiv – The Unified Customer Journey

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The 2019 Biddable Media Awards ceremony took place last night at the Montcalm Marble Arch in London. It featured 25 categories celebrating entries from some of the UK’s leading biddable media agencies, publishers, technology providers, and professionals. We are super proud to have won the “Client led campaign of the year – The Media Image & Refinitiv – The Unified Customer Journey” together with James Rowland and his team from Refinitiv.

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TMI Boys 9 – TMI Girls 6

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Still euphoric from a dominant winning streak against Green Park Content, the boys of TMI exhumed an air of superiority and arrogance in the build up to the game against the ladies. The first half was tight, with the defensively minded ladies formation regularly frustrating frontmen Jackie Yen and Alan Ngo. Agile Romanian winger, Ilinca Prodanel, made history by being the first TMI female player to score against the TMI boys, which she celebrated in the most dramatic fashion. Hungarian striker, Teodora, was not to be outdone and contributed with a goal of her own later in the game.

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