We are very proud to announce that we have been made a Facebook Marketing Partner. Facebook Marketing Partners for Agencies is a program, designed to fuel both ours and our clients’ growth by providing us with self-serve access to time-saving tools, resources and education.
We are even more delighted to announce that we have joined the program as a Premium Member, putting us up there as one of the top Facebook associated agencies . This achievement is testament to the hard work our teams put in every day for our clients, and it is extremely satisfying to see that hard work be recognised by one of our key media partners.
This news means that we will continue to further our relationship with Facebook and continue to provide the excellent service to our clients, as well as us giving us access to new tools, resources, training, support and events that will only help us to enhance our client’s performance further.
Account Director, Tom Hutton, added “This is something that as an agency we have been working towards for a long time and we are very pleased to not only be added to the program, but to go in at the Premium level is extremely gratifying. Our addition to this program as only going to help our clients and us, as an agency, grow and deliver better results as we continue to work closer with Facebook.”
2019 Awards continues to see the nominations rack up for TMI. Many of our campaign level entries have been nominated multiple times including our work for InterFlora over the 2018 Christmas push and our role in kick starting the sportsbook ascendancy of Grosvenor casinos. A really encouraging subplot in this story is how well we have done in Awards that are debuting in 2019. In May, TMI was shortlisted for 2 categories in the inaugural UK Digital Growth Awards. One of these nominations was for PPC Agency Of The Year. So it is particularly exciting to announce that today we secured a nomination for Independent Agency of The Year in the Prolific London Awards.
The first-ever Prolific London Awards celebrate pinnacles of excellence and reward top-quality campaigns and exceptional talent in London’s creative and tech industries.
TMI’s managing partner Alistair Albers reacted to the announcement of the nominees by saying, “Having an agency award-level nomination like this seconded by an entirely separate panel of judges not only underscores our delight at being included amongst such esteemed competitors, it also serves to imbue our teams with the confidence that stems from the fruits of their labours being widely recognised.”
The awards ceremony will take place on the evening of Tuesday 16 July 2019 at the Montcalm Marble Arch in London.
If you’re thinking of launching your brand new website on or after July 1, make sure it works well on a smartphone, because that’s the day Gooogle starts enforcing Mobile First indexing for all new sites.
While this should have no direct impact on existing websites, Google has taken the opportunity to release an updated version of their Developer Doc on Mobile First Best Practice, which is handy read for anyone with a website that they want to succeed. It also links to guidelines on Structured Data and Robots.txt.
Google say they’ll “continue to monitor and evaluate pages [on existing sites] for readiness, and will notify site owners through Search Console once they’re ready”.
The statement continues: “As of July 1st, 2019, Google will index the phone-oriented sites by default for any new web domain it registers. If you’re starting a new site, you’ll want to be sure its mobile version is polished and full-featured”.
Of course, every website should now be “mobile-friendly”, a point reinforced by a new study showing that the mobile:desktop search split is now 60:40.
Interestingly though, Hitwise found that mobile’s average 58.5% share of search was largely unchanged from two years ago, implying that the growth curve may have stalled.
That may change as Voice Search booms – accelerated by growing sales of Voice Assistants like Alexa and Google Home – because the biggest platform for Voice Search Apps such as Siri is still mobile. It should be remembered that the iOS App uses Bing results, not Google.
Meanwhile, the “real estate” of the mobile search results available to organic results is going to get even more valuable after Google’s announcement that there will soon be a lot more ads on phones.
Mobile results will soon include “gallery” ads that allow advertisers to display multiple images for users to swipe through. Users will also begin to see ads in Google’s “discover feed” — the list of news stories built into many Android home screens, inside the Google app, and on Google’s mobile homepage — though they’ll only appear in select locations for now. This means it will be more vital than ever to optimise for structured data, which has the added benefit of promoting sites for Voice Search.
Wider afield, signs of a big new update to the Google algorithm were being reported as early as last Wednesday (May 29), but in a change to its historic practice Google made a full announcement of the change on June 2, the day before it officially went live.
Remember that Google already tweaks the algorithm twice a day, making it more or less impossible to second guess exactly how it works, but “Core Updates” happen several times a year to improve the assessment of user intent.
All this comes in the wake of several minor updates last month to correct an indexing “bug” which at various times meant that sites’ new content was not being saved to Google’s database, or existing content was being deleted from it.
Now there is some speculation among more suspicious members of the SEO community is that June Core Update included a final “tidy-up” of all the previous fixes, as well as beefing up the Penguin algorithm – aimed at spotting and penalising spammy links – to make it harder for websites to engage in “negative SEO” by building toxic links to a potential competitor.
Google’s official stance is that the June update didn’t “fix” anything and wasn’t targeted at any specific “niche” market, it just made search more accurate.
2019 Awards season continues to be a very fruitful one for TMI and we are delighted to share the good news that TMI has been shortlisted for 2 categories in the inaugural UK Digital Growth Awards. The first nomination is for a very significant one as it encompasses the growth and excellence of the agency as a whole from the period of May 2018 to April 2019 as stipulated by the entry criteria. TMI is up for PPC Agency Of The Year. This is very exciting indeed.
TMI’s Managing Partner Alistair Albers commented “It’s always a tremendous joy to be recognized by industry awards. Although it’s by no means our raison d’être, it highlights how privileged we are to work with the incredible clients we do and, as importantly, to work among such immensely talented and committed TMI’ers.”
The second nomination goes to Group Account Director Rowan Kleij and his team in the PPC Campaign Of The Year category for their work on the Interflora account during the crucial Christmas rush in December 2018. This follows hot on the heels of their April 2019 nomination for the same campaign in the Festival of Media Global Awards.
Kleij notes that they faced formidable challenges during the campaign. “Our goal was to maximise the order volume obtained within strict CPA targets during a peak time of year. Interflora’s proactivity, flexibility, and brilliant strategic contributions allowed for a robust collaboration that saw us dominate the ad auctions. With a newly-implemented Shopping campaign set up, we blew last year’s Christmas performance out of the water – netting a dramatic YoY uplift in order volume of 41%.”
The winners for the inaugural awards ceremony will be announced at Montcalm Marble Arch, London on Wednesday 17 July 2019. TMI will be there in full force for the big night. The full list of nominations can be viewed here.
I am truly proud to announce that TMI has been shortlisted for the 2019 European Search Diversity, Inclusion & Equality Award. This year marks the first instance of this award which aims to celebrate an exceptional agency, in-house team or individual who is taking a positive approach to tackling issues on diversity, inclusion and equality in the workplace. In late 2018 TMI achieved gender parity across our offices having doubled our staff complement in under 18 months. This was by no means a fortuitous outcome but rather the culmination of our deliberate and assiduous commitment to hire staff in the service of this goal. In addition, our transition to gender parity stemmed from a conviction that this was a noble end in itself as opposed to a means towards the end of a useful public relations milestone.
Rowan Kleij, Parsha Hobbs and Roy Coughlan
The centrepiece of our awards submission was the career path at TMI of Account Director Parsha Hobbs. We framed her progression by way of a case study in gender inclusivity and female empowerment. This focus was informed by a combination of her professional success and Parsha’s active role as an advocate for substantive gender parity. On January the 14th 2019, all TMI’s employees started their workday with an uplifting and hugely important email from Parsha announcing that TMI had reached gender parity in our staff complement. Parsha has been with TMI since 2015 and oversees 20% of TMI’s employees across multiple accounts. Her biggest responsibility is the multinational company, New Avon LLC. Parsha assumed the lead on this account with less than 18 months experience in digital marketing and continues to impress the client with her extraordinary punctiliousness and rapid response times to problems that arise.
The awards will be presented at a gala dinner on 20 June in Budapest, which Parsha is likely to attend on TMI’s behalf. We wish her all the very best on the big night.
TMI is excited to announce that we have been shortlisted in the prestigious European 2019 Search Awards. Please join me in hearty congratulations to Group Account Director Roy Coughlan, his right hand man Robert Westlake and the whole iGaming team for this nomination in the Best Use of Search – Gaming category. There are 4 other nominees in this category in contrast to an average of 9 nominees across all the other categories. We like these odds.
Grosvenor Casinos is the client associated with this is nomination. They are the UK’s largest land-based Casino operator and in recent years have expanded their operations in the world of online sports betting. Their new Sportsbook is slick and stylish, with an array of different markets to choose from. As the agency responsible for managing their PPC activity, we were tasked with driving acquisition to help build this recently revamped Sportsbook and we chose the much-anticipated Fury vs Wilder fight to put Grosvenor firmly on the iGaming map.
We look forward to awards night on June 20th in Budapest.
TMI has made it through to the shortlist for the prestigious finals of the Festival of Media Global Awards at the very first attempt.
Group Account Director Rowan Kleij and his team were nominated in The Effectiveness Award category for their work on The Media Image and Interflora – Christmas 2018.
Kleij admits they faced formidable challenges during the campaign. “Our goal was to maximise the order volume obtained within strict CPA targets during a peak time of year,” he explained.
“As a very well known and respected player in the industry, Interflora had traditionally used top-of-the-page organic search results to cover off sales on brand search terms. It emerged that competitors were encroaching on some of this volume through paid ads so a strategic shift was made to bid on brand during the Christmas 2018 campaign.
Kleij went on: “Interflora extended us some leniency on CPA targets for Non-Brand, allowing us to push for a more prominent position in the SERPs over the vital Christmas Period, and this helped drive a sizeable uplift in generic order volume.
“Interflora’s proactivity, flexibility, and brilliant strategic contributions allowed for a robust collaboration that saw us dominate the ad auctions.
“With a newly-implemented Shopping campaign set up, we blew last year’s Christmas performance out of the water – netting a dramatic YoY uplift in order volume.”
Kleij and his team will have to wait until Wednesday, May 22, for the winners to be announced at an international awards ceremony at the Waldorf Cavalieri in Rome.
When we began our organic search research for Cars.co.za (An online car sales company which represents a significant portion of motoring related traffic in South Africa), our findings led us to ask one very important question: which brand is stronger internationally — Honda or Toyota? Or, to put it plainly, which brand is better?
2019 Awards season continues and we are delighted to share the good news that TMI has been shortlisted for 2 categories in the Drum Search Awards. Please join me in hearty congratulations to Group Account Director Roy Coughlan and the iGaming team for this nomination in the Sports category with only 2 other contenders. Statistically speaking, we stand a 33% chance of winning which is very exciting because most of the other categories feature between 6 and 8 nominated finalists.
The 2019 Biddable Media Awards ceremony took place last night at the Montcalm Marble Arch in London. It featured 25 categories celebrating entries from some of the UK’s leading biddable media agencies, publishers, technology providers, and professionals. We are super proud to have won the “Client led campaign of the year – The Media Image & Refinitiv – The Unified Customer Journey” together with James Rowland and his team from Refinitiv.
