The Media Image has achieved four finalist positions at this year’s US Search Awards. Along with FOREX.com, TMI is nominated for Best Use of Search – Finance for the “Creating Stability to Harvest Volatility” campaign. With Air Charter Service (ACS) TMI is a finalist in three categories for the “Private Jets of World Leaders” campaign: Best Use of Search – Travel/Leisure; Best SEO Campaign; and Best Use of Content Marketing.
The “Creating Stability to Harvest Volatility” campaign rebuilt FOREX.com’s paid media accounts from scratch. Since then efficiencies have been improved, leading to the highest conversion rates FOREX.com has ever seen, as well as greatly reduced CPAs. Spending less, but achieving higher conversion rates, this campaign has dramatically increased the efficiency of FOREX.com. FOREX.com is a US-based provider of online trading services, headquartered in New Jersey.
“Private Jets of World Leaders”, a dense and information-packed article comparing global leaders’ aircraft, provided target-smashing backlinks, mentions and unique visits (over 1.5 million). The campaign was picked up by Forbes, the Telegraph, USA Today and Business Insider, and demonstrated the power of a creative and innovative SEO approach. ACS are a global leader in private jet charter, with over 20 offices across 6 continents.
The US Search Awards, which recognises the best in PPC, SEO, Content and Digital Marketing, is in its fifth year. Every year the awards attract hundreds of applications from the US’s most innovative and powerful search and digital agencies. Prizes are awarded by an influential, multi-national judging panel. A list of all the finalists can be found here We wish everyone the best of Luck!
Max Brockbank is Head of SEO at The Media Image. He previously served as Global Director SEO at Hilton Worldwide and Senior Client Success Manager at SearchMetrics. As a journalist, Max worked as a reporter and editor with regional and national newspapers including the FT and the Sun, and on global publications such as TIME Magazine.