LONDON (Sept. 30, 2019) – The Media Image (TMI) is proud to announce its appointment as the full-service digital media agency for Roar Digital, LLC, a joint venture between MGM Resorts International (NYSE: MGM) and GVC Holdings (LSE: GVC). Roar Digital recently launched the rebranded BetMGM app in New Jersey, expanding its footprint across 15 U.S. markets, covering a combined population of 90 million.
Since its inception, Roar Digital has made significant strides in the industry, including the launch of BetMGM in New Jersey, strategic partnerships with the United Auburn Indian Community, and the appointment of Sportradar as its exclusive U.S. sports data provider.
“We’re excited to partner with The Media Image,” said Matt Prevost, CMO of Roar Digital, LLC. “TMI’s extensive experience in the iGaming sector is a valuable asset as we continue to expand our brand and establish a strong presence in the fast-growing sports betting market.”
This partnership underscores BetMGM’s aggressive growth strategy, leveraging TMI’s decade-long expertise in mobile gaming with leading UK bookmakers such as Coral and Ladbrokes. TMI’s track record includes winning the “Best Use of Search – iGaming” award at the European Search Awards in 2016 for their work with Coral during the UEFA Euro Tournament.
“The Media Image is thrilled to collaborate with BetMGM and Roar Digital,” said TMI Founder and CEO of Grant Macfarlane. “Our extensive experience across over 40 iGaming brands globally positions us well to meet the challenges of this dynamic industry.”
With Roar Digital joining TMI’s growing portfolio of U.S.-based clients, including Avon.com, FOREX.com, and Clarins, TMI continues to expand its operations in the U.S. market. This partnership further solidifies TMI’s commitment to helping high-value brands transition to profitable e-commerce models.
About Roar Digital
Roar Digital LLC, a joint venture between MGM Resorts International and GVC Holdings, is a leading U.S. sports betting and online gaming platform. Established in July 2018, Roar Digital leverages GVC’s proprietary technology and MGM’s extensive U.S. presence to deliver top-tier sports betting and gaming experiences through brands such as BetMGM and partypoker.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is a global entertainment leader, operating renowned hotels and casinos, and offering top-tier live entertainment, dining, and retail experiences. MGM’s portfolio includes iconic properties across the U.S. and around the world, including recent expansions into New York and Ohio.
About GVC Holdings
GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, with a diverse portfolio of brands including bwin, Ladbrokes, and partypoker. GVC is a constituent of the FTSE 100 index and operates in over 20 countries, providing both B2C and B2B services.
Forward-Looking Statements: This release contains forward-looking statements, including those regarding the future performance of BetMGM. These statements involve risks and uncertainties that could cause actual results to differ. MGM Resorts is not obligated to update these statements except as required by law.
