SERPs are Bunkum
In the absence of Google Analytics or other real information, most SEOs will turn to the Search Engine Ranking Positions (SERPs) for a proxy as to how well a website is performing.
Technology
New Site in the Pipeline? Mobile SEO Will Soon be the Only Way to Go
If you’re thinking of launching your brand new website on or after July 1, make sure it works well on a smartphone, because that’s the day Gooogle starts enforcing Mobile First indexing for all new sites.
The Impact of Google’s Right-Hand Side Ad Removal on PPC: A Cheltenham Case Study
Ever since we spotted Google ditching the right hand side ads in their SERP shakeup in February, we started losing sleep about the possible implications this could have on activity during arguably one of the most competitive sporting events of the year – the Cheltenham Festival.
Advanced Content Creation In The UK Gambling Industry
If you’ve ever dabbled in the arts of creating content for gambling operators or casino groups, you may have needed to do some content research to get the lay of the land and understand what’s being rolled out and made available in the gambling market
How Excel’s VLOOKUP & IFERROR Can Save you Hours
VLOOKUP. IFERROR. Two formulas I could not understand separately, let alone when they were conjoined.
Benefits of the Tag Management System
Every organisation knows that it\’s important not only to have an engaging website or digital marketing campaign, but to also track what is happening and how users engage on the website or campaign.