Finally, something cogent on the highly confusing quagmire Google created with their rebrand and multiple overlapping offerings. Many of us have built careers in Adwords (now Ads) and (free) Google Analytics. What is the cost difference between business class and first class? GA360 has a high, all-or-nothing bar @ $150k/year. Do they other first class bells and whistles (DV360, GCM, etc) come backed in or does that extra leg room cost extra?