Google AdWords will stop serving Review Extensions in January 2018. All Review Extensions will be deleted from AdWords accounts in February along with their historical performance data. The removal of this feature was announced with little fanfare in the Review Extensions advertising policies help page and Google recommends that advertisers download their data before February if they wish to save it.
Currently, there is no mention of any replacements or new extensions on the horizon and Google recommends using sitelinks, callouts and structured snippets to show additional information instead.
Launched in 2013, Review Extensions gave advertisers the opportunity to add positive write-ups, awards or third-party rankings as an additional line of text beneath text ads on Google Search.
Review Extensions were semi-notorious for how difficult it was to get them approved due to strict policies and guidelines. However, although some advertisers may disagree, this feature did boost engagement with ads in certain sectors characterised by high levels of competition such as online retailing and, in particular, with Product Listing Ads (PLAs).
How do you think this will affect your accounts moving forward? We would love to hear your thoughts and opinions.
Max Brockbank is Head of SEO at The Media Image. He previously served as Global Director SEO at Hilton Worldwide and Senior Client Success Manager at SearchMetrics. As a journalist, Max worked as a reporter and editor with regional and national newspapers including the FT and the Sun, and on global publications such as TIME Magazine.