Virgin Active

Virgin Active is the UK’s preferred gym and health club provider, with 118 health clubs in operation and around 500,000 live members.

2700%

Increase in Click-to Call

130%

Increase in Click Through Rate

146%

Increase in Conversion Rate

I would highly recommend TMI’s digital services – these guys really know their stuff and are a pleasure to work with!

How to GROW webleads

The challenge was simple – get more leads through the Virgin Active website. The implementation however was a journey from understanding changes in consumer engagement, identifying core opportunities across offers & promotions, leveraging the latest Google betas and drilling down on maintaining relevancy throughout the funnel – all against the backdrop of best-practice AdWords optimisation, structure & account management processes.


Click Through Rate

Ensure maximum relevancy between query, ad copy and landing page to drive increased clickthrough – and conversion rate and better ensure consistency in the user experience.
2.1 Full account restructure for Google Enhanced Campaign.
2.2 Custom ad copy for each gym, region & class across 118 clubs.
2.3 Leveraging Google Beta’s for industry leading insights & best practice.
2.4 Google Places extensions.


Dynamic Retargeting

We bought media in real time via a Demand Side Platform and utilised dynamic retargeting banners to ensure a highly targeted and relevant user experience. Using flexible filters based on URL-structures, we controlled our retargeting segments based on category, user interactions, funnel drop-off etc. & effectively managed messages across new prospects and existing members


The Mobile Opportunity

We bought media in real time via a Demand Side Platform and utilised dynamic retargeting banners to ensure a highly targeted and relevant user experience. Using flexible filters based on URL-structures, we controlled our retargeting segments based on category, user interactions, funnel drop-off etc. & effectively managed messages across new prospects and existing members

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