The Media Image and Refinitiv captured Client‑Led Campaign of the Year at the 2019 UK Biddable Media Awards for “The Unified Customer Journey,” a data‑driven programme that blended search, social, and onsite intelligence to transform prospect engagement. The win highlights the power of truly collaborative agency–client teams in delivering breakthrough growth.
About the Award
Run by We Are Search, the UK Biddable Media Awards celebrate excellence across paid search, paid social, and programmatic. The “Client‑Led Campaign” category rewards initiatives where tight partnership and transparent reporting translate into measurable commercial impact.
TMI is proud to announce that, in partnership with James Rowland and the Refinitiv team, we have won the Client-Led Campaign of the Year for our collaborative work on The Unified Customer Journey.
This prestigious recognition highlights the power of shared vision, transparent communication, and aligned execution between agency and client.
A Celebration of True Collaboration
The campaign’s success is a direct result of seamless teamwork. The judges recognised the way TMI and Refinitiv worked as one team—with mutual trust, shared goals, and clear strategic direction.
“If everyone is moving forward as one, then success takes care of itself.”
This principle defined our collaboration and led to results that set a new benchmark for client-agency partnerships.
Why We Won — Results at a Glance
- Joint agency‑client squad dismantled channel silos and unified first‑party data around a single‑customer view.
- Machine‑learning bidding and audience segmentation drove double‑digit gains in qualified conversions while reducing CPA.
- Governance framework ensured rapid experimentation without compromising compliance in a highly regulated sector.
Leadership Perspective
“This accolade is testament to the chemistry between Refinitiv and TMI. When objectives, data, and creative thinking align, award‑level performance follows.” — James Rowland, VP Digital Marketing, Refinitiv
Looking Ahead
Building on the campaign’s success, we are scaling value‑based bidding and customer‑lifetime modelling globally—extending the unified journey framework to additional product lines and regions.
