The Media Image and London Stock Exchange Group (LSEG) captured Global PPC Campaign of the Year – B2B at the 2022 Global Digital Excellence Awards for “Doing More with Less at Global Scale,” a performance led programme that delivered higher revenue and lower costs despite a 20 percent budget cut.
About the Award
The Global Digital Excellence Awards recognize the world’s most effective digital work across websites, campaigns and tools. The Global PPC Campaign – B2B category celebrates paid search strategies that achieve clear commercial impact for business to business brands.
"The campaign demonstrated inventive optimization under heavy constraints, achieving tangible revenue gains while cutting spend."
Why We Won — Results at a Glance
- Media spend reduced 19 percent (from £1.24 million to £1.01 million) while maintaining lead volume.
- Cost per in engine lead fell from £151 to £125, beating the target of £140.
- Click through rate improved 48 percent following expanded responsive search ads and granular bid strategies.
- Conversion rate rose 15.7 percent, offsetting the lower budget.
- Revenue climbed 13 percent to £1.69 million, exceeding the £1.4 million goal and achieving ROI above 40 percent.
Challenges Overcome
Operating under strict data privacy rules and managing 54 accounts with 3,500 campaigns, the team introduced tiered bid strategies, offline lead scoring and multi language expansion to sustain growth with fewer resources.
Leadership Perspective
"Proving you can grow revenue on a smaller budget takes disciplined analysis and fearless experimentation. This win shows what’s possible when client and agency push the limits together."
