The Media Image captured Best Use of Search – Gaming at the 2016 European Search Awards for its real‑time, data‑driven campaign with Coral during UEFA EURO 2016. The victory positions TMI at the forefront of performance innovation in one of digital marketing’s most competitive verticals.
About the Award
Now in its fifth year, the European Search Awards celebrate excellence in PPC, SEO, and content marketing across the continent. The Gaming category rewards campaigns that combine technical rigour, creative agility, and measurable ROI.
Why We Won — Results at a Glance
- Highest-ever first‑time depositor volume for Coral during an international tournament
- 28 % reduction in blended CPA versus prior EURO/World Cup benchmarks through value‑based bidding and audience overlays
- Dynamic ad copy & live‑odds feeds generated a +48 % CTR uplift on match‑day keywords
Judges’ Remarks
“An outstanding demonstration of real‑time optimisation delivering tangible growth in a fiercely regulated sector.” — European Search Awards judging panel
Leadership Perspective
“This win shows what’s possible when contextual insight, machine‑learning bids, and agile creative unite behind a single objective. Beating the game starts long before kick‑off.” — Alistair Albers, Managing Partner
