At the 2017 Drum Search Awards, TMI proudly won PPC – Best Travel/Leisure/Sports Campaign for our work with Mr & Mrs Smith. The winning submission, “TMI and Smith: Using Data-Driven Search to Drive New Customer Acquisition”, demonstrated the power of analytics-led PPC to scale acquisition in the luxury travel market.
This award comes from a category rich with talent and includes another of our own nominations—for our campaign with Coral during EUROS 2016—making the win especially meaningful. Special recognition goes to Rachel Mason and the team for their outstanding work since onboarding Mr & Mrs Smith, and to Robert Westlake who accepted the award on behalf of TMI.
Additional Recognition for Azimo and Neilson
TMI also received a commendation in the PPC – Best Financial Services Campaign category for our campaign with Azimo. The submission, “TMI & Azimo – Driving International Growth in The Online Money Transfer Space”, highlighted our ability to apply strategic performance marketing in a complex, globally regulated vertical.
We were also shortlisted in the same category for our campaign with Neilson Financial Services, further underscoring TMI’s depth of expertise in the financial sector.
Celebrating Industry-Wide Excellence
TMI extends its congratulations to all shortlisted and winning submissions. Recognition across such a diverse field of clients reflects the breadth of our experience and the dedication of our teams to delivering high-performing campaigns, no matter the industry.
