The Media Image captured Best Use of Search – Gaming at the 2016 UK Search Awards for its data‑first, cross‑channel strategy with Coral during UEFA EURO 2016. The win celebrates TMI’s ability to translate real‑time sports moments into record customer acquisition in one of digital marketing’s most competitive verticals.
About the Award
The UK Search Awards honour the most effective and innovative work in paid and organic search across Britain. The Gaming category rewards campaigns that combine smart targeting, regulatory compliance, and measurable bottom‑line impact.
Why We Won — Results at a Glance
- Record first‑time depositor volume during EURO 2016, delivering Coral’s highest seasonal intake to date
- 30 % lower CPA versus previous major‑tournament benchmarks through value‑based bidding and audience overlays
- Dynamic ad copy and live‑odds feeds drove +55 % CTR uplift on match‑day search queries
Judges’ Remarks
“An excellent demonstration of rapid optimisation and contextual creative delivering outstanding results in a fiercely contested vertical.” — UK Search Awards judging panel
Leadership Perspective
“This campaign proved that when granular data, agile creative, and flawless execution converge, search can win the game before kick‑off.” — Alistair Albers, Managing Partner
