The Media Image and Air Charter Service captured Best SEO Campaign at The Drum’s 2017 B2B Brave Awards for a full‑funnel organic overhaul that delivered record‑breaking lead generation in a highly niche vertical. The honour underscores TMI’s ability to translate technical excellence and content authority into tangible commercial impact for B2B brands.
About the Award
Hosted by The Drum, the B2B Brave Awards celebrate bold, results‑driven marketing that moves the needle for business‑to‑business organisations worldwide. The Best SEO Campaign category recognises programmes that demonstrate advanced optimisation strategy, creative thinking, and measurable revenue contribution.
Why We Won — Results at a Glance
- 51 % YoY increase in organic leads across 16 priority markets
- 40+ new top‑3 keyword rankings, including high‑value “charter flight” variants
- Technical SEO, content hubs, and international link‑building combined to cut average CPA by 34 % for organic conversions
Judges’ Remarks
“An impressive demonstration of how deep technical work and authoritative content can deliver serious bottom‑line growth in a complex B2B space.” — The Drum B2B Brave Awards judging panel
Leadership Perspective
“Air Charter Service set an ambitious brief: dominate organic search in a category crowded with intermediaries. Through laser‑focused technical fixes and authoritative content, we exceeded every KPI—and this award recognizes the team effort behind that success.” — Alistair Albers, Managing Partner
Looking Ahead
Building on these results, TMI and Air Charter Service are extending schema‑driven content and programmatic internal linking to sustain momentum and expand visibility in emerging charter flight markets.
