Strategic restructure drove a 27% CPC drop and 19% ROAS gain for Fenty Paid Search.
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Lookalikes, long-tail keywords, and creative testing helped cut CAC and boost performance.
Long-form content and smart outreach helped AVON rank for 268 keywords in 3 months.
Animated HTML5 banners drove 91% of clicks, dramatically outperforming static variants.
TMI boosted Clarins’ Black Friday sales—94% Shopping growth, 30% on Search, all with stronger ROAS.
