Introduction
The Media Image (TMI) has solidified its position as a leader in technical innovation and talent development, securing two prestigious accolades at the 2025 European Paid Media Awards. These wins celebrate our dual commitment to pioneering data engineering and fostering the industry’s next generation of strategic leaders, reflecting our sustained momentum across the European digital landscape.
About the Award
The European Paid Media Awards recognize the most effective, innovative, and profit-driven paid media campaigns and agencies across the continent. The competition highlights organizations that push the boundaries of automation, data integration and strategic excellence.
"Shelby Philbrook Mayse stands out as an exceptionally well-rounded and forward-thinking leader... balancing strategic vision with hands-on execution. Their pioneering approach demonstrates both innovation and deep media expertise, setting a new standard for emerging leaders in digital media"
Why We Won — Results at a Glance
Our recognition in the Best Use of Data and Emerging Talent categories was underpinned by a forensic approach to performance and people:
- 47.21% Reduction in CAC: Transformed a highly regulated healthcare journey by shifting from proxy metrics to real-world outcomes.
- 101.63% Increase in Unique Claims: Leveraged advanced linear regression and dynamic value assignment to drive bottom-of-funnel growth.
- 0% Team Turnover: Shelby Philbrook Mayse maintained perfect talent retention over two of the last three years through empathetic, human-centric leadership.
- 60% YoY Growth: Delivered significant international PPC expansion for flagship global beauty brands under the LVMH portfolio.
- Data as a Creative Asset: Integrated CRM data with ad platform APIs to enable predictive, outcome-led bidding at scale.
Judges Comment
"This campaign stood out for it's exceptional use of data engineering and performance modelling to drive real business outcomes. By integrating CRM and ad platform data, the team optimised toward actual claims rather than proxy KPIs, making invisible conversions visible through advanced modelling and dynamic value assignment. Their strategic use of ROAS based on real revenue per claim exemplefies how data, treated as a creative asset, can power both efficiency and transformation."
