Introduction
The Media Image (TMI) is pleased to announce that Shelby Philbrook Mayse, Senior Account Director, has been awarded the Emerging Talent Award at the 2025 UK Search Awards. This recognition underscores Shelby’s proficiency in orchestrating global paid media strategies for high-growth beauty portfolios, consistently delivering technical excellence and data-driven innovation that scales international performance for flagship brands.
About the Award
The UK Search Awards represent the pinnacle of recognition for the United Kingdom’s search and digital marketing industry. The Emerging Talent category specifically honours high-achieving professionals under 30 who demonstrate exceptional strategic leadership, technical mastery, and a proven track record of driving measurable enterprise value for their clients.
"Shelby is that rare talent who raises the bar for everyone around her. She can toggle from million-dollar media plans to one-line ad copy without losing sight of the brand’s vision, or the people executing it. That combination of precision and empathy is why clients and teammates alike insist on having her in the room."
Why We Won — Results at a Glance
- Strategic Portfolio Management: Co-leads a 21-person team managing 15+ global accounts, including the brands in the LVMH beauty portfolio.
- Exceptional Retention: Achieved a 0% staff turnover rate in two of the last three years, significantly outperforming the industry average of 24.1%.
- International Growth: Delivered +60% YoY growth in international PPC investment for Fenty Beauty through forensic account restructuring.
- Technical Innovation: Successfully pioneered Meta’s Search Lift Study to quantify the incremental brand search impact of social investment.
- Performance Excellence: Oversaw $11.47M in total spend, achieving a +146% overperformance on click goals while maintaining rigorous budget discipline.
- Operational Agility: Engineered custom reporting frameworks that reduced critical data-processing time from hours to minutes.
"An impressive and well-rounded entry that highlights Shelby’s authentic leadership style and strategic impact. Backed by strong data and powerful testimonials from clients and colleagues, it clearly demonstrated their value to the agency. Shelby stood out as a true emerging talent, empathetic, effective, and trusted by those around them."
Leadership Perspective
"Shelby embodies the culture we strive for at The Media Image: fearless curiosity, forensic use of data, and unwavering care for people. Her work has unlocked double-digit growth for our client while setting a new benchmark for cross-team collaboration across our agency."
