Introduction
The Media Image has secured the Best Use of Data (PPC) title at the 2025 Global Digital Excellence Awards for our campaign, “Prescription for Performance: A 47% CAC Breakthrough.” This recognition highlights our success in engineering a predictive bidding model that bypassed proxy metrics to optimize directly against bottom-of-funnel CRM data.
About the Award
The Global Digital Excellence Awards celebrate outstanding digital campaigns, innovations and talent worldwide. The Best Use of Data category specifically recognizes agencies that leverage complex data sets to drive exceptional performance and measurable business growth.
"A standout example of outcome-focused innovation. This entry from The Media Image redefined PPC success by aligning bidding with CRM-sourced claim data... Proof that when data leads, performance follows. Expertly done."
Why We Won — Results at a Glance
By transforming raw CRM exports into real-time revenue signals, we transitioned from static bidding to a dynamic, predictive tROAS model that delivered the following outcomes:
- 47.21% Reduction in CAC: Cost Per Unique Claim dropped from $81.69 to $43.13.
- 101.63% Increase in Unique Claims: Volume doubled from 1,408 to 2,839 within the test period.
- 17.62% Improved Efficiency: Cost Per Total Claim reduced from $26.23 to $21.61.
- Data-Led Innovation: Achieved significant growth without increasing media budget or altering creative assets.
- Algorithmic Precision: Successfully mapped offline Claims to GCLID/MSCLKID for clean, automated platform attribution.
Leadership Perspective
"This project proves that when you bridge the gap between ad platforms and a client's CRM, search stops being a channel and becomes a growth system. By feeding platforms the 'truth' of business outcomes rather than just digital noise, we enabled predictive decision-making at an enterprise scale."
