Introduction
The Media Image (TMI) has achieved a landmark triple win at the 2025 European Agency Awards, securing titles for Best Flexible Working Policy, Best Inclusion and Diversity Initiative, and the prestigious Integrated Agency of the Year. These accolades recognise our operational excellence, our commitment to transformative workplace culture, and our ability to deliver sophisticated global growth.
About the Award
The European Agency Awards celebrate the continent’s most impactful marketing and technology firms. This year’s categories reward agencies that demonstrate exceptional innovation in people management, social impact and the seamless integration of multi-channel strategies to drive enterprise value.
"TMI demonstrates the rare combination of global scale and grounded purpose. Operational excellence, multi-time-zone support, and inspiring storytelling make this a standout agency."
Why We Won — Results at a Glance
- Operational Agility: A global, remote-first model supporting 105 employees across 10 countries and 16 time zones.
- Cultural Excellence: Achieved a 95% employee satisfaction rate regarding remote work policies and an 85% satisfaction rate for overall flexibility.
- Retention Impact: Employee turnover decreased from 34% in 2023 to 25% in 2024 following the formalisation of flexible working structures.
- DEI Success: Launched a voluntary Paid Media Graduate Programme with 100% retention of the 2024 cohort, including multiple internal promotions within the first year.
- Commercial Momentum: Maintained a 10-year revenue CAGR of 33.5%, resulting in TMI being named an FT Europe’s Long-Term Growth Champion.
- Global Scale: Managing over £220 million in annual media spend for enterprise clients including BetMGM and LVMH.
Judges Comments
"An exemplary remote-first approach, thoughtfully designed and executed across 10 countries. Clear policies, flexible hours, and funded in-person cohesion contributed to high satisfaction, improved retention, and measurable impact, a standout example of modern, people-focused work."
"A genuinely authentic and values-driven initiative, celebrating equal pay and opportunities. They have achieved clear results, strong testimonials, and have had a positive impact on graduates and the agency."
