TMI is proud to be shortlisted in two categories at the upcoming New Generation Awards, recognising our campaign with Coral duringEUROS 2016<>—a standout entry already honoured at theUK and European Search Awards
Finalist Categories
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Best Revenue Marketing Campaign/Event
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Best Marketing Automation Campaign
Both nominations spotlight the success of TMI & Coral: Succeeding at EUROS 2016, a campaign that combined>performance marketing precision, automated optimisation, and >strategic scale to drive exceptional results in one of the most competitive online gaming events of the year.
Industry-Leading Results at Scale
Coral, now part of the Tier 1 Coral-Ladbrokes group, is a dominant force in the UK’s sportsbook and online gaming sector. Their scale, spend, and CPA targets represent a level of operational maturity rarely seen in campaigns managed by South African-based agencies.
In the first nine months of the year, TMI managed over R235 million in paid search spend for Coral-Ladbrokes, delivering results in full compliance with efficiency KPIs. It’s this ability to drive performance at scale that TMI is excited to bring to the growing South African digital market.
About the Awards
The New Generation Awards celebrate innovation, results, and tech-savvy marketing across South Africa’s digital landscape. The 2017 ceremony will be held at Montecasino, Johannesburg, on Thursday, 28 September.
We congratulate all fellow finalists and look forward to a fantastic evening celebrating the best in South African marketing.
