Market Perspectives & Analysis

Maintain current knowledge of the dynamic digital marketing environment through our comprehensive analytical articles.

 

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Thought Leadership
Meta Andromeda + Advantage+

Meta Andromeda + Advantage+: Testing in a Retrieval-Driven World

Learn how Andromeda and Advantage + redefine targeting, testing, and creative control on Meta.

Tactical Guidance
CAPI Gateway

CAPI Gateway: Production-Ready Server-Side Events Without Bespoke Infra

Learn how to deploy Meta’s CAPI Gateway for accurate, privacy-safe conversion tracking

Market Insights
AI Global search bar

Search in AI Mode & AI Overviews: How to Compete When Google Answers the Query

Learn how Google’s AI Overviews and AI Mode are redefining search visibility.

Tactical Guidance
Performance-Max

Performance Max Transparency Arrives: How to Use Channel Reporting & Search Terms

Learn how to use new Performance Max reports to improve control, visibility, and results.

Detailed Case Analyses

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