We are very excited to have been nominated in two categories for the same campaign in the inaugural Canadian Search Awards for work on the Clarins brand in that territory.
Our entry was entitled The Media Image & Clarins Canada – Sale Event 2020 and was nominated in the following categories: Best PPC Campaign and Best Use Of Search – Retail / Ecommerce [PPC].
Teodóra Takács, account manager for Clarins Canada, framed the entry as follows, “As retail stores closed due to COVID-19, not only has the eCommerce space become extremely saturated with brands moving online, but it has also become more and more competitive with brands offering perks to consumers in an effort to out-do their competitors. Therefore, our main objective was to reach our current customers through the noise of constant online offers, as well as grab the attention of new customers, who are more likely to shop new products during a sales period. “
Managing partner Alistair Albers commented, “It’s a considerable challenge to pivot operational protocols when an exogenous shift the size of COVID-19 becomes a factor. As such, I am really proud of how the teams at TMI have adapted. As always, it’s an honour to be nominated alongside such esteemed competition and it underscores the fact that hard work, innovation and dedication remain the default operating protocols at TMI.”
The Canadian Search Awards, in association with SEMrush, celebrate the very best in PPC, SEO and Content Marketing from across Canada. Judges will be looking to acknowledge and reward the best agencies, campaigns and individuals working in the search industry. The full list of nominees can be found here.
The winners will be announced on the 17th of September.
Andrew has worked at TMI since 2013. He currently heads up TMI’s Google Analytics division.