The COVID-19 pandemic has not left the digital marketing industry unscathed. Although e-commerce has experienced an admittedly predictable boom, caution and general negative sentiment has clipped advertising budgets in some sectors and shelved expansion plans temporarily in others.
TMI has weathered the storm in an emphatic manner. In the first month of lock down, we recorded the highest number of new starters and we’ve driven record sales volumes and ROAS numbers for many of our e-commerce clients. For these and other reasons, we are ecstatic at having won a B2B Campaign award at last night’s entirely online – a COVID-19 first – Global Digital Excellence Awards. This award debuted this year and we’re very glad we got onboard for the inauguration.
TMI won in the ‘Global PPC Campaign Of The Year – B2B’ category with an entry entitled The Media Image & Refinitiv – Rebrand and Restructure, Sustaining Efficiency at Scale For A New Brand. Our entry was a follow up to a shortlisted Refinitiv rebrand entry submitted by TMI in 2019. Prior to last night’s win, this entry had been shortlisted 3 times in 2020. Refinitiv was founded in 2018 when Thomson Reuters sold a 55% majority stake in its Financial & Risk (F&R) unit to private equity firm Blackstone Group LP. Collectively, these nominations and yesterday’s win speak to our ability to help blue chip brands successfully negotiate transitions of this nature.
Alistair Alber, TMI’s managing partner, had this to say, “We’re absolutely thrilled to have won Best Global PPC Campaign Of The Year in partnership with our amazing client Refinitiv. It underscores our commitment to results and client collaboration even at a time of global uncertainty about the future and the attendant shift in the way business is done.”
Andrew has worked at TMI since 2013. He currently heads up TMI’s Google Analytics division.