By Grant Macfarlane
The 2019 awards season is in full swing and TMI is both thrilled and honoured to announce three nominations for TMI in the 2019 US Search Awards. As a UK agency TMI is particularly delighted to be shortlisted for the Best Large PPC Agency award given our dedication and commitment to a growing client base in the US.
The US Search Awards are regarded as a prestigious celebration of SEO, PPC and Content Marketing in the US, and in addition to the Best Large PPC agency nomination, TMI is incredibly proud to be nominated in two other categories – the Best Use of Search Categories: Retail / Ecommerce – PPC and Finance – PPC.
The TMI nomination in the Best Use of Search – Retail / Ecommerce – PPC for the The Media Image & Clarins – Black Friday & Cyber Monday 2018 campaign is a result of TMI’s determination to increase Clarins’ revenue levels within strict ROAS restrictions during the biggest and most competitive retail and ecommerce period of the year – Black Friday and Cyber Monday. Results from the nominated campaign saw revenue levels increase by close to 30% on Search and over 90% in Google Shopping, with improved ROAS – no easy feat!
TMI’s nomination in the Best Use of Search – Finance – PPC category for The Media Image & Refinitiv – Rebrand: Keep the High Calibre Consumers Coming campaign highlights a rebrand success story when B2B rebranding is usually tough on search campaigns in the short term. This nomination affirms the campaign’s efficacy in allowing Refinitiv to bloom as a new sub-company of Thomson Reuters.
Reacting to the nominations, TMI’s Managing Partner Alistair Albers says, “Having two campaign and one agency level entry nominated for the US Search Awards is a particularly validating moment for The Media Image given the expansion of our blue-chip client list in America over the last 3 years. We our delighted and honoured at our inclusion amongst such esteemed competitors. Not only does this heighten our exposure in the digital marketing vertical but it also serves to imbue our teams with the confidence that stems from the fruits of their labours being widely recognised.”
The winners for the 2019 US Search Awards will be announced during a gala dinner and awards ceremony on Wednesday, 9 October at the SLS Las Vegas Hotel & Casino. The full list of 2019 nominations can be viewed here.
Andrew has worked at TMI since 2013. He currently heads up TMI’s Google Analytics division.