October 2019 marks a highly significant inflection point for The Media Image on the occasion of the official opening of The Media Image US Inc, the agency’s American arm, in New York. TMI now operates from GMT -7 in Las Vegas to GMT +3 in Riga, Latvia and from London, UK in the north to Cape Town, South Africa where our support office is located. In an instance of both propitious timing and a reflection of TMI’s ability to replicate our reputation for excellence in the United States, we have placed as finalists in two categories of The Drum Agency Business Awards US. As of Friday the 25th of October, TMI is nominated for Best Digital Campaign and Digital Agency of the Year. As a harbinger of things to come, these nominations constitute an encouragingly robust validation of the The Media Image US Inc’s first week of operation.
The Media Image made landfall in the United States in 2016 having successfully pitched to run the paid media operations for New Avon LLC. This was an auspicious beginning with a talismanic American brand and showed that we had no intention of starting in the minor leagues. Fast forward to 2019 and TMI now has steadily expanding portfolio of US-Based clients across Financial Services, E-commerce and iGaming including other blue chip brands such as Clarins and now ROAR Digital, our most recent and prestigious client win to date. Roar Digital LLC is a sports betting and online gaming venture, owned by MGM Resorts International and GVC Holdings Plc. With such formidable backers and the proposed rollout of sports betting and online gaming services in the much-prized states of New Jersey, New York, Pennsylvania and Illinois, ROAR Digital is well-positioned for considerable growth over the next few years.
Speaking of the US expansion in general, Grant noted that, “Many European agencies have struggled to cross the pond for a whole host of reasons from operational overreach to the difficulty of pitching against homegrown firms. The fact that TMI in now in its 4th year of profitable expansion into the biggest digital marketing arena in the world is both very exciting and very humbling. Sure we made a few mistakes along the way but we never lost faith in the end game after making the bet that excellent service and client satisfaction are borderless concepts. I am really excited to see what the next few years bring.”
TMI’s managing partner, Alistair Albers, who has spearheaded the expansion and new client acquisition drive in America said, “Grant’s absolutely right, it is a tremendously invigorating stage in the agency’s development. It is by no means hubristic to claim that we set out to swing for the fences over here and outside of the headlines, I remain consistently surprised and inordinately proud of my colleagues whose industry and conscientiousness in the face of this challenge has been formidable. Now that we have a permanent presence in the US, I anticipate that TMI’s capacity to meet the needs of our esteemed clients will continue to grow.”
In Julius Caesar, Shakespeare wrote, “There is a tide in the affairs of men. Which, taken at the flood, leads on to fortune.” TMI looks forward to many more good tides in the years to come.
Max Brockbank is Head of SEO at The Media Image. He previously served as Global Director SEO at Hilton Worldwide and Senior Client Success Manager at SearchMetrics. As a journalist, Max worked as a reporter and editor with regional and national newspapers including the FT and the Sun, and on global publications such as TIME Magazine.