A dilemma that advertisers often face when looking for ways to improve their account’s performance is whether to bid on competitors or not. Intuitively, it makes sense; it is much cheaper on average than bidding on generic keywords, and you are effectively stealing your competitor’s traffic.
In order to set the scene . . . For advertisers, the spread of the internet and the rising affluence of emerging-market consumers will
VLOOKUP. IFERROR. Two formulas I could not understand separately, let alone when they were conjoined.