A dilemma that advertisers often face when looking for ways to improve their account’s performance is whether to bid on competitors or not. Intuitively, it makes sense; it is much cheaper on average than bidding on generic keywords, and you are effectively stealing your competitor’s traffic.
In order to set the scene . . . For advertisers, the spread of the internet and the rising affluence of emerging-market consumers will propel business, which will grow by 4.9%. Out of total revenue of $515bn, internet advertising will expand by 14% in 2014, to $133bn, according to PwC, a consultancy If […]