Google Ads (AdWords) is a similar tool but it does not allow marketing campaigns to be run across multiple engine accounts. It is limited to the Google Search Network and its search partners such as YouTube Search.
As a PPC’er, it is likely that you will, at some point, be required to submit a performance report of sorts – be it to a client, line manager or colleague.
With the huge increase we have recently seen in manual actions from Google, many more sites are faced with the problem of solving a manual penalty issue and going through the reconsideration request process.
