Google Ads (AdWords) is a similar tool but it does not allow marketing campaigns to be run across multiple engine accounts. It is limited to the Google Search Network and its search partners such as YouTube Search.
A dilemma that advertisers often face when looking for ways to improve their account’s performance is whether to bid on competitors or not. Intuitively, it makes sense; it is much cheaper on average than bidding on generic keywords, and you are effectively stealing your competitor’s traffic.
Building AdWords campaigns, especially for large accounts, can be a tedious affair that leaves little time or willpower to write custom ads across hundreds of segmented ad groups.
Adam Wordsmith stares at his unshaven, weathered face in the mirror.
On February 06, 2013 Google announced the introduction of possibly one of the most fundamental change to its AdWords platform – the rollout of the so-called Enhanced Campaigns