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Creative

Creative assets come in many forms and sizes, and it is no different in biddable media. In terms of Bid Manager, creatives can range from standard gifs and jpegs, to HTML5 expandables and the newly introduced native ads. Whether you are developing creatives in house, through an agency or would like to make use of TMI as a creative partner we are more than happy to assist and make your display campaigns a success.

What creatives are for dinner?

Here at TMI we support a vast multitude of creatives. It is safe to say, ‘the more the merrier’. For starters we have the standard Display Creatives such as HTML5, JPEG or GIF, which is ideal for Web or Mobile. The main course consists of high-impact creative such as In-Stream video and In-Banner video; enabling users to interact with your video hosted inside a regular banner. For dessert, we have the ever exciting Expandable creatives, expanding and shrinking for those who like it and also the new ad type called Native Ads. Bon Appetit!

What is a Native Ad?

If you’ve ever traveled to a foreign country, you’ll surely have noticed one thing; there are differences between you and the natives. In the same way, it’s easy to notice the difference between ad content and regular site content. A Native ad is intended to look and feel like part of the content of a publisher page, by adopting the style, location, and voice of the publisher's content. They are also cross-environment, serving on app, mobile, and desktop. Essentially, the publisher designs the creative, and you provide the content because one creative is able to fill a variety of different sizes.

Check, Check, Check

Unlike the use of bank “cheques” which has seen a decline in recent years, checks performed on creative asset are becoming more important and easier than ever. When creatives are submitted they are automatically checked for function and compliance with technical specifications and policies. This means you will be warned in advance should your creative be incorrect, giving you the chance to correct any issues before submitting them again. Creatives are also scanned for other issues like: Malware & Landing Page quality to ensure only the highest quality creatives are served.