To get the best possible experience using our website we recommend that you upgrade to a newer version or other web browser. A list of the most popular Web browsers can be found below.
Just click on the icons to get to the download page.I don't want to get the best experience continue without upgrade
The methodology underpinning A/B testing is at the heart of the scientific method. This places A/B testing in very esteemed company in the annals of technological progress and contextualises the practice within the broader project of epistemology - the undertaking by which science establishes what constitutes factual knowledge as opposed to supposition, superstition and the product of faulty reasoning.