Last week, TMI was lucky enough to be invited to attend Google’s Think Mobile event – now in its 4th year running – and join the expert panel of industry leaders and digital mavericks in a full day immersion into all things mobile!
This post is all about wanting to understand search behaviour on tablets in more detail – from comparing basic search metrics such as Click Through Rate, Average Position and Bid Costs, we also wanted to see how users search on their tablets.
I was having a conversation last week about the state of the SEM market place with a few seasoned practitioners and we all seemed to come to the same conclusion, search is now more than ever a complex and scientific beast!
