At Ad level you decide on the design of the advert – creative, text, call-to-action and landing page.

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Creative

Typically, this begins with the design of the creatives when you are at ad level. You have several creative types that can be exploited – Static Images, Carousel, Animations & Videos. TMI aims to deploy eye-catching creatives, for example using faces and vibrant colours. This is the case as you are trying to make your ad stand out in a busy newsfeed. It is also important that you always A/B test your creative assets.

Copy

Concise copy tends to perform best. Copy that gets optimal engagement tends to have a description length between 100 to 250 characters. It’s important to get to the point quickly with a specific call-to-action, whether it’s a discount, event to attend or prompt to find out more about the product.

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Landing Page

It is important to utilise landing pages intelligently, as this improves the overall user journey. This is another way of educating the user more before making a purchase.