International Online PR & Outreach Specialist

Introduction to The Media Image

The Media Image (TMI) is an independent performance media agency offering a full-service digital media solution built on the principles of people, data and results. TMI was founded by Grant MacFarlane shortly after leaving Google in 2008. In the last three years, TMI has grown from a London staff complement of  just four to a staff of more than 50 people working in three offices around the world.

Client growth has been equally impressive with the on-boarding of big global clients such as MGM Grand, Rank Gaming, AVON North America, Clarins, Refinitiv and City Index. SInce 2017, TMI’s growth has been recognized by both Hiscox Tech Track Top 100 and Deloitte Fast 50 indices, which feature the UK and Europe’s fastest growing tech media organizations. In both cases, TMI featured in the top 20 in 2017 and 2018.

Working at The Media Image

To support our continuing expansion we are looking for a talented and experienced Online PR & Outreach Specialist to assist in delivering successful Organic Search (SEO) campaigns for a range of markets. The successful applicant will have responsibility for all outreach efforts for TMI clients, working closely with the SEO, Content, Social Media & Account Management teams.

Key Areas of Responsibility

  • Successfully implementing all International Outreach campaigns.
  • Effectively communicating with Account Managers, and the Content team to maximise effectiveness of campaigns
  • Syndicating, distributing and promoting client content to the most effective/relevant outlets
  • Planning and executing creative Outreach strategies, with the aim of increasing brand awareness, promoting referral traffic, attracting links and boosting social activity
  • Providing informative and insightful reports on the effectiveness of campaigns
  • To develop and maintain relationships with bloggers and content outlets (e.g. arranging outreach events & competitions) 
  • Building and maintaining an unparalleled  list of contacts, including journalists, bloggers, publishers, critics, authors, business leaders, and celebrities

Your Skills

The ideal candidate will …

  • Have a good working knowledge of  AHREFs, Majestic SEO, SEM Rush, URL profiler,  Link Research Tools, Pitchbox (and other relevant outreach software) 
  • Maintain active accounts in all major Social Platforms and demonstrate effective networking skills
  • Be able to produce exciting and effective copy
  • Demonstrate a good understanding of SEO (both external and on-site), link-building, blogging and Online PR
  • Possess a good working knowledge of Excel, Google Sheets and basic HTML
  • Show good working knowledge of common analytics packages
  • Have documented experience in commercial online (or offline) PR (a solid list of contacts will be a very strong advantage)
  • Be able to prove prior work experience (2-3 years) in link building for a diverse international audience)

Personal Qualities

As well as demonstrating a  professional, energetic and enthusiastic attitude, you will have …

  • A strong desire to succeed and to provide our clients with excellent results
  • A very strong ability to build relationships with bloggers, site owners and journalists
  • The ability to present solutions, rather than problems
  • Great people management skills, with an ability to lead a team and develop individuals


  • You will receive continued on the job training and the chance to participate in workshops and internal/external training sessions.
  • You will develop knowledge and understanding of other TMI departments/services.
  • You should Identify new initiatives and opportunities on client accounts
  • You must keep abreast of any developments in SEO.

Why it’s great to work at The Media Image!

  • TMI Staff get 25 days’ leave a year, excluding public holidays.
  • TMI staff know how to enjoy themselves, with monthly company events and plenty of fun after-work events (pandemic restrictions, notwithstanding)
  • TMI staff get private medical and other benefits.
  • TMI staff development is supported.
  • TMI staff get paid really well!

Please send your CV and salary expectations to