With the rise of people using mobiles and tablets as opposed to desktop computers for Facebook and Twitter, social media marketers are adapting their strategies to cater to mobile device users.
It’s a relatively new year and thus far a very exciting one for online marketers. According to The Economist, digital advertising grew by 12.2% last year (more than 2.5 times the growth of television marketing) and earned an impressive $149bn.
As a Social Media Manager you will probably find yourself engaging in more than your fair share of competitive landscape assessment.
Facebook has and continues to launch features designed to provide direct response marketers with broader solutions to reach people across all devices.