Why BERT shouldn’t make you feel like a Muppet
A lot’s been said about Google’s latest announce update – BERT, Bi-directional Encoder Representations from Transformers – so why do you need another take?
SERPs are Bunkum
In the absence of Google Analytics or other real information, most SEOs will turn to the Search Engine Ranking Positions (SERPs) for a proxy as to how well a website is performing.
New Site in the Pipeline? Mobile SEO Will Soon be the Only Way to Go
If you’re thinking of launching your brand new website on or after July 1, make sure it works well on a smartphone, because that’s the day Gooogle starts enforcing Mobile First indexing for all new sites.
