SAXO Brexit Infographic

SAXO Bank is a Danish investment bank specializing in online trading and investment. SAXO is headquartered in Copenhagen, but also has offices in financial centres such as London, Paris, Zurich, Dubai, Singapore, India and Tokyo.

Objective

SAXO wanted to appear on Google UK’s first page for generic, high search volume keywords to maximise site visibility and traffic against fierce competition from high-reputation websites, including bbc.com, theguardian.com and time.com.


Strategy

TMI’s approach was based on user intention, building a targeted keyword set of phrases for high conversion, centred around the interests and concerns of personal investors and beyond, using a fact-packed and easy-to-understand infographic – “What a ‘hard Brexit’ really means” – and to raise awareness of SAXO with great outreach and link-building.


Results (to date)

SAXO keywords began to appear on Google UK page 1 within three months, at higher positions than targeted competitors – especially bbc.com and time.com. A large part of this was due to important back-links from websites with a Domain Authority (DA) in excess of 90/100.

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