Gracewell Healthcare PPC Case Study

Gracewell Healthcare is creating a new generation of luxurious & personalised care homes throughout the UK. Currently, Gracewell manages 12 care homes, which are run with professionalism and an emphasis on great service excellence. Born out of the desire to enhance and enrich the lives of others – Gracewell prides itself on providing the finest care to those in need of support.

TMI have performed brilliantly for us when we have commissioned them for both short and longer projects. Not only are the results good but their diligence in terms of customer service is fantastic. This is a young, friendly and professional team who simply get a great job done.
Amy Hyland
Marketing Communications Manager – Gracewell Healthcare Objectives

Objective

Drive the maximum organic & referral traffic for localised queries over a 12 month period. Increase traffic to Google local listings. Increase traffic to local care home pages. Increase enquiries to each care home

Implementation

Set up and optimised local listings for all care homes situated throughout the UK. Created multiple citations for all care homes. Ensured consistency across existing & new citations, onsite information and Google local listings Creation of localised content working closely with each care home. Targeted localised outreach for the content. Localised and re-wrote on page elements including all meta data for the website. Technical support and solutions for a wide set of issues on the website.

REsults

+84% Increase in Referral Traffic
+74% Increase in Organic Traffic