Football World Cup – Brazil 2014
Months of planning and preparation finally came together when we launched our biggest campaign to date: the Brazil World Cup 2014! With an estimated 20 million viewers tuning into the final alone, it marked the biggest opportunity outside of Aintree to attract UK punters.
From top line projections and ROI-scenario analyses, to ensuring tactical delivery around offer changes and landing page testing, the WC campaign tested Coral’s account management team on a wide range of criteria and showcased a range of skills and industry specific expertise.
Apart from the headline numbers, the campaign also marked Gala Coral’s single biggest investment in Search ever and comes off the back of 2 years of collaboration between TMI and Coral’s in-house team – so we’re quite proud that we held up our end of the bargain and managed to achieve a substantial over-delivery against targets!