Adwords Quality Score script
With such an extensive keyword build, we still needed to ensure that their associated ads and user journey were not overlooked. As such, we implemented a quality script score which allows us to see week on week changes in quality score per individual keyword. We combined this with a Doubleclick Search rule which alerted us to when a Generic keyword fell below a certain QS, in which case we review our associated ad copy and selected landing page. Using labels, we could then see if the changes we had made had a positive or negative impact, and revert if the latter was the case. Since implementing this strategy, we have seen the top line QS across Generic keywords improve by 14.45%.