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Private Jets of World Leaders – An Award-Winning SEO Campaign

+ 33%
Increase in organic conversions
+ 2775%
New backlinks above client’s Initial goal
+ 20 Countries
Content Published
Air Charter Service

ACS specialises in several niche modes of air transportation ranging from government charters for heads of state to cargo charters for humanitarian relief as well as private jet charter services. 

The Challenge

A central goal for this campaign was to get Air Charter Service trending in the news. The secondary goal was to boost ACS’s backlink profile with high quality links.


Through a combination of in-depth research and contacting government officials directly, TMI was able to gather precise data on the aircraft within each world leader’s fleet. This data was compiled into a series of informative infographics, used to accompany detailed copy. The content was published in May 2017 on ACS websites globally and the campaign has received extensive media coverage since. The three stages of campaign strategy were research, content production and global outreach.


We conducted market research to identify potential methods for reaching ACS’s target audience globally: individuals from around the world that often make use of, and have an interest in, luxury travel products and services. We discovered that the topic “world leaders and their private jets” appealed to these individuals. This topic targets those who have an interest in global affairs, politics, wealth and finance. It also holds its appeal across multiple cultures.

Content Production: 

We produced in-depth reporting, with supporting infographics, with content tailored for various markets and regions.

Global Outreach: 

During the content production phase, we pitched this exclusive material to 10,000 news agencies and professional publications. 

Results - Award winning campaign (Drum Search Awards 2017)

A central goal for this campaign was to get Air Charter Service trending in the news. We achieved this on an international scale and saw the campaign published in 20+ countries. Another stated goal was to increase backlinks for Air Charter Service. We set a target of 20 backlinks and we achieved 575; 2775% above our client’s goal. The backlinks to our campaign increased ACS’s visibility and authority. The World Leaders story was picked up by outlets including USA Today, Business Insider, Mail.Ru, the Telegraph, the Daily Mail and the Independent. Therefore, we not only exceeded our client’s goals, but also keyed into global interest in government aviation and fleet spending. In addition, ACS reported a 33% increase in organic conversions across all sites.



We work very closely with our clients with a long term & natural strategy, focused on increasing visibility and traffic from organic search. Efforts are always focused on maximising ROI, and to do this we place great emphasis on understanding the impact of the traffic, and complete transparency to allow for clear and effective reporting.