With the rise of people using mobiles and tablets as opposed to desktop computers for Facebook and Twitter, social media marketers are adapting their strategies to cater to mobile device users.
Google’s got some serious changes coming to its SEO algorithm next week. Mobile-friendly websites will be more important than ever for business searchability and there are real fears that a Google Mobile- pocalypse is almost here.
In summary, Upgraded URLs will have a significant impact on how we create and track URLs, and is a positive step towards increased efficiency and ease in tracking management.
A dilemma that advertisers often face when looking for ways to improve their account’s performance is whether to bid on competitors or not. Intuitively, it makes sense; it is much cheaper on average than bidding on generic keywords, and you are effectively stealing your competitor’s traffic.
It’s a relatively new year and thus far a very exciting one for online marketers. According to The Economist, digital advertising grew by 12.2% last year (more than 2.5 times the growth of television marketing) and earned an impressive $149bn.