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Engagement Ads and why they should be part of your display strategy
June 20, 2014

We live in a world where advertising is everywhere. Our TV screens, magazines, streets and especially the digital environment are…

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DS Executive Reporting
July 09, 2014

As a PPC’er, it is likely that you will, at some point, be required to submit a performance report of…

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When ad text clearly shouldn't have shown there…
July 17, 2014

Building AdWords campaigns, especially for large accounts, can be a tedious affair that leaves little time or willpower to write…

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Advanced PPC Tactics For iGaming
January 19, 2015

£180 per click….yes, that’s a scary number! And to be fair, it is the highest we’ve seen in the auctions…

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Tracking Made Easier: AdWords Introduces Upgraded URLs
March 04, 2015

In summary, Upgraded URLs will have a significant impact on how we create and track URLs, and is a positive…

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Guidelines for Competitor Bidding
April 01, 2015

Should You Do It? Guidelines for Competitor Bidding A dilemma that advertisers often face when looking for ways to improve…

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Countdown AdCopy: A Quick How-to
May 31, 2015

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How Facebook & Twitter are adapting to mobile users who share videos
June 03, 2015

With the rise of people using mobiles and tablets as opposed to desktop computers for Facebook and Twitter, social media marketers…

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A guide to Gmail Sponsored Promotions [GSP]
June 23, 2015

Gmail Sponsored Promotions was launched in 2013 as a Google Beta ad format that provided a new way to connect…

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