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Search - A Science Or Just Keywords?
by Grant MacFarlane , September 11, 2011

I was having a conversation last week about the state of the SEM market place with a few seasoned practitioners…

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Tablets – Did They Kill The Longtail?
by Manuel Berndorfler , October 13, 2011

This post is all about wanting to understand search behaviour on tablets in more detail - from comparing basic search…

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Google Think Mobile 2012
by Manuel Berndorfler , October 14, 2012

Last week, TMI was lucky enough to be invited to attend Google’s Think Mobile event – now in its 4th…

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Making Sense Of Google’s Enhanced Campaigns
by Manuel Berndorfler , February 18, 2013

On February 06, 2013 Google announced the introduction of possibly one of the most fundamental change to its AdWords platform –…

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AdWords Seller Ratings Gone? Here’s How To Get Them Back!
by Manuel Berndorfler , November 15, 2013

On Friday 16th, the stars went out across a large portion of the UK Serps with many advertisers seeing the…

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Back to Basics: Best Practices for Structuring your Keywords
May 16, 2014

Adam Wordsmith stares at his unshaven, weathered face in the mirror. “Open an AdWords account they said. It’s easy they…

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Adwords Vs DoubleClick for Search
May 27, 2014

While most digital advertisers are familiar with Google Adwords, less are aware of DoubleClick (DS) and its advantages to PPC…

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10 Tips For The PPC Noob
June 05, 2014

You know that cliché 'we all have to start somewhere'? It's not something you particularly care to hear as you…

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How SA’s PPC Industry Growth Is Changing the Way Agencies Select Employees
by Andrew Alexander , June 13, 2014

In order to set the scene . . .   For advertisers, the spread of the internet and the rising…

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