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Author Andrew Alexander

Andrew Alexander

Search Ads 360 (DoubleClick Search) vs Google Ads (AdWords)
by Andrew Alexander , October 17, 2018

Search Ads 360 (DoubleClick Search) is a search management platform that helps agencies and marketers manage some of the largest…

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Voice Search Comes of Age
by Andrew Alexander , December 10, 2017

During 2017, Google’s machine learning voice recognition technology passed a key milestone. The technology achieved a 95% word accuracy when…

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How SA’s PPC Industry Growth Is Changing the Way Agencies Select Employees
by Andrew Alexander , June 13, 2014

In order to set the scene . . .   For advertisers, the spread of the internet and the rising…

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