TMI is delighted to report that one week after being nominated in two categories for the same campaign in the inaugural Canadian Search Awards, the agency has secured 4 shortlistings in the US Search Awards.
Our 4 nominations were as follows: Best Large PPC Agency, Best Use of Social Media In A Search Campaign (a first for TMI in this hybrid category), Best Use of Search – B2B (PPC) & Best Use of Search – Retail / E-commerce (PPC). In this last category, our entry was the US version of the Canadian Sale Event 2020 that garnered two nominations only last week.
Because the Best Use of Social Media In A Search Campaign nomination speaks to the agency’s increasingly expanding service offering and the concomitant growth in TMI’s ability to optimise across channels such as PPC & Paid Social, it is worth mentioning a bit more about this nomination.
This nomination was for TMI’s work on Wander Beauty. Edward Halsor, the head of TMI’s US Client Services division said this about the entry, “We are confident that this campaign and the results achieved constitute a templatable instantiation of how to successfully integrate paid search and paid social strategic considerations for results that exceed what would have been possible with a more siloed approach.”
Managing partner Alistair Albers reacted to the nominations as follows, “It is by no means hubristic to claim that we set out to swing for the fences when we looked to expand across the pond from 2016. I remain consistently surprised and inordinately proud of my colleagues whose industry and conscientiousness in the face of this challenge has been formidable. Now that we have a permanent presence in the US, I anticipate that TMI’s capacity to meet the needs of our esteemed clients will continue to grow. As always, it’s an honour to be nominated alongside such esteemed competition and it underscores the fact that hard work, innovation and dedication remain the default operating protocols at TMI.”
The winners will be announced on the 29th of October in a virtual ceremony.