Max Brockbank is Head of SEO at The Media Image. He previously served as Global Director SEO at Hilton Worldwide and Senior Client Success Manager at SearchMetrics. As a journalist, Max worked as a reporter and editor with regional and national newspapers including the FT and the Sun, and on global publications such as TIME Magazine.
I was having a conversation last week about the state of the SEM market place with a few seasoned practitioners and we all seemed to come to the same conclusion, search is now more than ever a complex and scientific beast!
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