TMI has won the award for Global Integrated Marketing Campaign at the Global Marketing Awards. Our entry was entitled ‘The Media Image & Wander Beauty – Leveraging Paid Search & Social For Greater ROAS’
Addressing the attendees at the online awards ceremony last week, the Global Marketing Awards judges had this to say about the Wander Beauty entry, “The winners of this category presented the details of their campaign extremely well in their entry. It was very clear what the goals were, the actions taken and the resulting impact.” A ringing endorsement there.
The Integrated Campaign nomination speaks to TMI’s push for cross channel excellence in performance marketing. The resulting growth means the agency can optimise across Search Engine Marketing (SEM) channels like PPC & Paid Social. The shortlisting is for a campaign for top US ethical and sustainable beauty brand Wander Beauty.
TMI’s New-York based US Client Services Chief Edward Halsor, said: “We are confident that this campaign and the results achieved constitute a templatable instantiation of how to successfully integrate paid search and paid social strategic considerations for results that exceed what would have been possible with a more siloed approach.”
We’re also happy to report that last week, TMI was shortlisted in the following categories at the 2020 UK Search Awards: Best Use of Search – Finance (PPC), Best Use Of Search – B2B (PPC) and Best Large Integrated Search Agency. The winners will be announced virtually on Tuesday 24 November and we’ll be glued to our zoom screens on the big night to see if we take home the trophy.
Max Brockbank is Head of SEO at The Media Image. He previously served as Global Director SEO at Hilton Worldwide and Senior Client Success Manager at SearchMetrics. As a journalist, Max worked as a reporter and editor with regional and national newspapers including the FT and the Sun, and on global publications such as TIME Magazine.