As a search executive you would be responsible for the day-to-day support of Account Managers in the operational delivery of a Search and Display campaigns on large accounts as well as the full account management of smaller accounts under the guidance of Account Managers and Directors. Working along-side Account Managers your role would be to ensure client objectives are understood, service levels remain high, and client expectations are met.
The role requires a basic understanding of Search and Display principles, how the markets operate, plus an advanced analytic aptitude. It requires an ability to be highly motivated, numerate and articulate, both when speaking to clients, writing documents and analysing results.
You should be aware of how other media can influence Search and Display, the relative strength of the impact from different media and the desire to learn how Search and Display fit into the wider media mix.