Working together with our clients, we follow an in-depth on-boarding process to set the groundwork for a winning PPC campaign.
The aim of this is to get a thorough understanding of your industry, core objectives, USP’s and competitive landscape – all crucial elements we need to understand in order to deliver your bespoke PPC strategy!
Having reviewed your requirements, business objectives and competitors in detail, we now begin building your PPC campaigns, researching the best keywords and writing custom adcopy to drive the most targeted traffick to your website or product.
A key element in this step is reviewing the current tracking setups and to schedule scoping sessions with you & your team to identify whether we’re tracking all the variables that matter!
With the accounts live and running, we can now start the real work of optimising against our targets.
We look at keyword efficiency, conversion rate optimisations, budget re-allocation, day parting, A/B testing to name but a few of the levers we can manipulate to drive the best performance on your digital investment…
With performance in full swing and properly optimised, it is crucial for us to provide you with the necessary feedback & transparency so that PPC efforts can be evaluated against your targets.
All our reporting is bespoke to each client, which will ensure that you get the data that you really need!
We appreciate that staring at a bunch of numbers can be daunting, so we schedule regular reviews with our clients to discuss performance, targets and highlight any issues or opportunities.
The team at The Media Image consistently deliver PPC implementation to the highest standard, supported by a robust process which ensures high quality delivery of work on time and within budget.Andy Mihalop,
I have found TMI to be more responsive and skilled than most London based agencies I have previously worked with.Harpeet Matharu,